As part of Garden Center's coverage of the 2024 Top 100 Independent Garden Centers and Top 100 Week, the digital publication hosted a webinar on strategies, tactics and ideas to reach Gen Z shoppers and expand your customer base.
Sponsored and moderated by Proven Winners, the Sept. 12 webinar featured representatives from three of the 2024 Top 100 IGCs. Learn how they made the list and how the right targeted marketing, events and advertising can both captivate younger generations and reach new customers of all ages.
The speakers include:
- Liz Lark-Riley, marketing director, Mahoney’s Garden Centers (#4)
- Paul Abugattas, executive director, Colonial Gardens (#79)
- Michael Fiore, vice president, Smith’s Gardentown (#89)
You can watch a recording of the webinar above. For full coverage of the 2024 Top 100 IGCs List, visit our 2024 Top 100 homepage.
Latest from Garden Center
- [WATCH] Costa Farms R&D director explains new Twist.Lift.Water self-watering plant pots
- Find out the winners of the 2026 TPIE Cool Products Awards
- John Ruter named National Academy of Inventors fellow
- Hoffmann Family of Companies acquires Smith Gardens, Pacific Plug & Liner
- Applications now open for American Floral Endowment graduate scholarships
- Grow your own way
- Autumn Hill Nursery: A return to community roots
- [WATCH] Biochar & better soil: A smarter way to build healthier landscapes and stronger margins
