As part of Garden Center's coverage of the 2024 Top 100 Independent Garden Centers and Top 100 Week, the digital publication hosted a webinar on strategies, tactics and ideas to reach Gen Z shoppers and expand your customer base.
Sponsored and moderated by Proven Winners, the Sept. 12 webinar featured representatives from three of the 2024 Top 100 IGCs. Learn how they made the list and how the right targeted marketing, events and advertising can both captivate younger generations and reach new customers of all ages.
The speakers include:
- Liz Lark-Riley, marketing director, Mahoney’s Garden Centers (#4)
- Paul Abugattas, executive director, Colonial Gardens (#79)
- Michael Fiore, vice president, Smith’s Gardentown (#89)
You can watch a recording of the webinar above. For full coverage of the 2024 Top 100 IGCs List, visit our 2024 Top 100 homepage.
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