As part of Garden Center's coverage of the 2024 Top 100 Independent Garden Centers and Top 100 Week, the digital publication hosted a webinar on strategies, tactics and ideas to reach Gen Z shoppers and expand your customer base.
Sponsored and moderated by Proven Winners, the Sept. 12 webinar featured representatives from three of the 2024 Top 100 IGCs. Learn how they made the list and how the right targeted marketing, events and advertising can both captivate younger generations and reach new customers of all ages.
The speakers include:
- Liz Lark-Riley, marketing director, Mahoney’s Garden Centers (#4)
- Paul Abugattas, executive director, Colonial Gardens (#79)
- Michael Fiore, vice president, Smith’s Gardentown (#89)
You can watch a recording of the webinar above. For full coverage of the 2024 Top 100 IGCs List, visit our 2024 Top 100 homepage.
Latest from Garden Center
- Save the date for the 78th Santa Barbara International Orchid Show
- [WATCH] Looking Back to Spring Ahead: Where we’ve been & where the industry is headed in 2026
- Seed Your Future plans to bring 80+ students to MANTS 2026
- Donna McGinnis named next CEO of Denver Botanic Gardens
- HRI Leadership Academy opens applications for 2027 class
- Sustainabloom introduces Sustainability Planning Template for Retail Florists
- Burpee releases commemorative seed collection to celebrate America's 250th anniversary
- New Michigan box tree moth alert available in English and Spanish
