In this replay of Garden Center magazine's Fertile Ground Live Event, learn about color theory, shoppable displays, effective endcaps and add-on sales from Rachel Reynolds of Birds Eye Visual Merchandising.
You’ve enticed customers through the door, but how do you get them to load their cart?
Effective visual merchandising is the cherry on top of your garden center’s brand vision and can help you make moments and tell stories that make customers crave the items on display.
In this replay of Garden Center magazine's October 2025 Fertile Ground Live Event, The Garden Center Group service provider Rachel Reynolds of Birds Eye Visual Merchandising shares best practices in making merchandising moments that matter.
In this video, you'll learn:
- Color theory basics
- The do’s and don’ts of visual storytelling
- How to build a shoppable display
- Easy tips for creating effective endcaps
- Tried and true methods for add-on sales
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