SynRG is launching the new handpickedplants.com website. SynRG is a collaboration of plant breeders, growers and independent garden center retailers, working together to identify and introduce the best, tested and most trusted new plants to the industry.
Consumers and industry members can visit the website to view 2017 Handpicked for You retailers, search more than 60 Tried and True plants and learn more about the collaborative plant trial process behind the new plants.
“2017 is our trial year as a program, as we establish our marketing platforms, build partnerships with our independent retailer collaborators and refine our plant trials,” Rob Naraj of Sheridan Nurseries, one of the founding companies behind SynRG, says.
Consumers can use a custom-designed plant search on the new website. Gardeners can find Handpicked for You plants for their location by viewing plant collections designed for their lifestyle – such as plants that attract pollinators, are kid and pet friendly, or work well in smaller urban yards. They can also locate plants that help solve particular needs, such as plants for privacy screening or erosion control, as well as being able to search by standard plant features such as height or zone.
About 40 retailers are collaborating with SynRG, LLC, the founding entity behind Handpicked for You, in 2017 to refine the processes and plant trials, and provide feedback and ideas during this first year. In 2018, these retailers will be joined by others when the program officially launches. In addition, these partner retailers will sell the Tried and True, and new Handpicked for You plants, helping to introduce their consumers to the trustmark.
Retailers in the eastern U.S. and Canada interested in collaborating on Handpicked for You plants in 2018 should contact their sales representative with one of the five founding growers behind SynRG or contact the office at emily@handpickedplants.com.
Photo courtesy of SynRG.