5 new year resolutions for retail success

From Retail Customer Experience:

Looking back over 2015, it has clearly been a year of advancement, enlightenment and embracement by retailers striving to enhance the customer experience despite formidable challenges, such as the mandate to boost data and information security, comply with payment regulations and stay on top of emerging technology that’s changing everything from point of sale and inventory tracking to consumer marketing strategies.

And 2016, is likely not going to be much different in terms of progress and in terms of challenges. The trick for success, I believe, is to step into the new year with a definitive focus and a few resolutions for advancing forward on all fronts. Here are a few resolutions retailers may want to consider as the new year dawns:

1. Resolve not to make assumptions when it comes to embracing new tools, resources, third-party services and technology adoption. As one design guru noted during a great conference this year, there is a budget for every retailer’s needs and dismissing innovation due to fear of cost or assumption something will prove too costly is a big mistake. As many retailers discovered this year, even the smallest technology effort can pay off big.
2. Learn about and understand the millennial shopper. As Retail Customer Experience reported throughout the year this consumer segment is a crucial customer base for retailers and demand not only attention but strategy, as they expect fast, efficient and various payment options to mobile marketing that helps them find what they need when they need it no matter where they are logistically.

For the rest of this article, visit the Retail Customer Experience website.