GIE Publishing Announces Name Change; Creates New Business Unit for Internet Development

The name change reflects the company’s diversification of its product and service offerings and commitment to providing clients with a diverse array of customized business to business communication services, according to Richard Foster, president and CEO of GIE Media, Inc.

"GIE Media reflects the positive progression the company has taken from a publisher of trade magazines to a company producing a wide range of marketing and communications services," said Foster. "Through this expansion we have been able to develop stronger relationships with our advertising partners providing them with greater diversity and efficiency in their marketing efforts."

"While we will never abandon our core print publications, we are always looking to expand the services we can provide to our advertisers and readers. Through our diversification of services we now have the ability to reach the markets we serve at a deeper level and this will certainly strengthen our market leading positions in the years ahead," added Foster.

In a related move, GIE Media, Inc. also announced the creation of a separate company for its web site and e-commerce partnership development efforts. The new company, GIE Media.Com, Inc., will focus on building industry specific Internet portals featuring in-depth, comprehensive industry news and information sites, continuing education and training outlets, as well as e-commerce sites for industry product and service providers.

"Our intent with starting the new company is to position our core businesses for long-term growth in the rapidly expanding world of the Internet," said Foster. "GIE Media.Com, Inc. adds another dimension to our existing communications and marketing services, and helps us develop stronger relationships with product and service providers in the markets our publications serve."

Founded in 1980, GIE Media, Inc. is publisher of five trade magazines serving the structural pest management industry, lawn and landscape contractor industry and the metals, paper and secondary material recycling markets. It also produces five trade shows and conferences in these markets, has developed vertical web site positions in each market and publishes numerous industry directories and reference publications.

Publications include Pest Control Technology, Service Technician, Lawn & Landscape, Recycling Today and C&D Recycler magazines.

For more information please visit www.giemedia.com.