American Floral Endowment announces 2026 Grow Pro Webinar Series lineup

The Grow Pro Webinar Series by the American Floral Endowment returns in 2026 for its sixth year to deliver research-based education to growers across the floral and horticulture industry.

What began as a targeted training opportunity has grown into one of AFE’s most widely attended educational programs, reaching hundreds of professionals each month and supporting growers at every stage of production, AFE said.

The upcoming year features sessions addressing critical production challenges and emerging innovations. Topics include pest and disease management, substrates, water use, PGRs, technology integration, temperature management and sustainable production strategies. 

“The Grow Pro Webinar Series has become a vital connection point between research and practice,” said Laura Barth, AFE research coordinator. “These webinars allow us to deliver high-impact, field-applicable information directly to growers while fostering meaningful conversations around the challenges they face.”

In 2025, webinars surpassed 300 registrations, with the session recordings generating hundreds of views through AFE’s YouTube channel after airing. There are also live Q&A segments. The Grow Pro Webinar Series is free thanks to the support of program sponsors.

Sponsorship opportunities are available for the 2026 season, with options designed to maximize exposure and impact.

To learn more and to register, click here. View the full lineup below.