Photos courtesy of American Floral Endowment
The American Floral Endowment is now accepting new research proposal applications for the 2026-2027 funding cycle. The application deadline is Aug. 1, 2025.
New research proposals should support forward-thinking exploration of cost and labor savings, pest and disease management, sustainability and other solutions to promote not just healthier, longer-lasting flowers and plants, but a healthy and robust floriculture industry as well.
The primary research priorities are listed below. They are focused on all floricultural crops, including fresh-cut flowers and greens, flowering and foliage potted plants, bedding plants and perennials. Projects benefiting any industry segment, from grower to the consumer, will be considered for funding.
- Sustainable production and handling practices including water-use efficiency, growing media and plastic alternatives
- Automation, technology and AI leading to labor savings and improved product quality and consumer experience
- Biocontrol of pests
- Reduction of the impact of climate change on production, handling and product quality
- Advanced breeding technology, including CRISPR
- Long-term storage and shipping conditions for cut flowers, bedding and potted plants
- Production technology
- Postharvest technology
- Botrytis control and management
- Thrips control and management
To learn more about the application process, check out the informational webinar by AFE Research Coordinator Laura Barth. The video covers the application timeline (from submission to notification), an overview of the online portal, research priorities and requirements.
The endowment’s fiscal year begins on July 1 and runs through June 30, so funding for projects begins in July of the next fiscal year.
Submit a proposal here: afe.secure-platform.com/research.