Anthura acquires Bromelia assets from Corn. Bak in Netherlands

Anthura, a Dutch breeder and propagator of tropical ornamental plants, and Corn. Bak, a Dutch tropical potted plant company, have reached a binding agreement for the acquisition of Corn. Bak’s Bromelia breeding and propagation assets.

With this step, Anthura expands its Bromelia portfolio and specialist knowledge, while Corn. Bak, which has more than 60 years of experience with Bromelia, is strategically repositioning itself and will now concentrate on breeding and propagating carnivorous plants and will also start seed treatment activities.

Anthura said it sees Corn. Bak’s Bromelia assets as a valuable addition to its existing offering — which also includes orchids and anthuriums — and expects to broaden its assortment, serving customers even better with high-quality starting material for Bromelia.

"This acquisition fits well within our strategy to expand our range of tropical ornamental plants," said Mark van der Knaap of Anthura. "The Bromelia assets from Corn. Bak are a valuable addition to our current Bromelia offering. With our expertise, we can further broaden the assortment and breed from a substantial genetic base, thereby strengthening our position in the market."

"We are proud of what we have built with Bromelia over the past 50 years. Through this acquisition, our knowledge and genetics are preserved, and our customers remain assured of a wide assortment and prospects for the development of new varieties," said Elly Bak of Corn. Bak. "At the same time, we can fully focus on carnivorous and green plants and the development of our seed treatment activities."

Corn. Bak will gradually transfer the Bromelia assets, including knowledge and expertise, to Anthura. Both parties will work closely together to ensure a smooth transition for customers and suppliers, with continued attention to quality and delivery reliability.

AAB Corporate Finance mediated the sale of the assets.