Bailey Nurseries sales team grows

Bailey Nurseries has hired AJ Lambert as chief sales officer and Bret Poi and Rhett Pasour as territory sales representatives in the Northeast and Mid-Atlantic regions, respectively, as well as promoted Dan Heintz to sales manager – mass merchant,

AJ Lambert has more than two decades of sales leadership experience, including more than ten years in horticultural logistics and the live-goods supply chain industry. He was most recently chief commercial officer at Container Centralen (CC Racks).

At Bailey, Lambert will lead the sales organization with a focus on building customer relationships and expanding market opportunities.

“I’m honored to join a company with such a strong legacy and purpose,” Lambert said. “Bailey’s commitment to its customers, employees and industry partners is unmatched, and I’m excited to help lead the next chapter of growth and collaboration.”

Dan Heintz joined Bailey 24 years ago, first as an inside sales representative, then as a territory sales representative, where he worked exclusively with mass merchant accounts. Now, as sales manager – mass merchant, Heintz will lead the team that partners with those customers, utilizing his experience to build on relationships, awareness, collaboration and data-driven decisions.

“Working with mass merchant accounts presents unique challenges and opportunities, and I’m excited to continue collaborating with our incredible team to meet those challenges, seize opportunities and deliver the exceptional plants Bailey is known for,” Heintz said.

Photos courtesy of Bailey Nurseries

In addition to sales leadership changes, two new territory sales representatives have joined the team.

Bret Poi has more than 30 years of experience in various green industry roles. At Bailey, he will partner with customers in the Northeast region, including Connecticut, Massachusetts, Maine, New Hampshire, Vermont, Quebec and Nova Scotia.

Rhett Pasour earned a bachelor's degree in horticultural science and plant biology before gaining retail and grower experience within the industry. At Bailey, Pasour will work with customers in the Mid-Atlantic region, including Delaware, Maryland, North Carolina, South Carolina, Virginia and West Virginia.

“I’m thrilled to welcome AJ Lambert to our leadership team at Bailey Nurseries — his deep experience and forward-thinking mindset will be instrumental in shaping our future,” said Bailey CEO Jorge Becerra. “I’m equally excited for Dan’s promotion and for Bret and Rhett to join the team. Each appointment significantly strengthens our ability to serve customers more effectively across key regions. These leadership moves position us well to meet the evolving needs of our partners and drive continued success across all channels.”

All four begin their roles effective immediately and can be reached at the information below:

• AJ Lambert: aj.lambert@baileynurseries.com, 612-919-6808 
• Dan Heintz: dan.heintz@baileynurseries.com, 612-685-4373 
• Bret Poi: bret.poi@baileynurseries.com, 518-281-9381 
• Rhett Pasour: rhett.pasour@baileynurseries.com, 757-710-4745