Consumer research from Ball Horticultural Company reveals that non-gardeners cite “lack of time” as the No. 1 reason they choose not to garden.
In order to broaden the appeal and enhance the rewarding satisfaction of gardening for all, Ball is currently seeking new product solutions and innovative ideas to reduce the time and effort associated with gardening prep and maintenance.
Assisting in this quest to generate new product ideas, Ball has signed up with Edison Nation (www.edisonnation.com), a crowd sourcing Web site that screens and processes the submissions of independent inventors looking to bring their ideas to market. Edison Nation connects these Idea People with the manufacturing and retail communities seeking new products.
“We have issued a challenge through Edison Nation for imaginative new products that will not only make gardening easier and more successful, but ultimately help the environment as well,” said Drew Effron, product manager for Ball Innovations. “As a progressive company, producing sustainable, eco-friendly products is a high priority for Ball and these types of submissions will certainly be taken into consideration for this search.”
Edison Nation has developed a screening process through its experience with the public television series “Everyday Edisons.” It processes thousands of ideas each month and matches its subscribers with the needs of retailers and manufacturers looking for new products.
Those interested in answering Ball’s call for new product ideas should visit the Edison Nation website: www.edisonnation.com/live_product_searches/BALL220. The deadline for submissions is March 22, 2010.