Ball's new 'Flourish!' catalog celebrates retailers

Ball Horticultural Company has introduced a new, retail-friendly catalog format called "Flourish!"

"Flourish!" is a collection of some of the best plants from Ball Horticultural Company breeders and brands, and is carefully organized to help garden centers maximize their potential. Products were thoughtfully selected for "Flourish!" and chosen to inspire retailers as they help home gardeners take their gardens to the next level.

“'Flourish!' includes a broad selection of garden favorites and hot new plants as well,” said Bill Calkins, Ball Horticultural Company’s business manager for independent garden centers. “It’s also filled with creative ways to encourage shoppers to put more plants in their carts each time they visit retail garden centers.”

In this new catalog format, designed the way retailers think about plants, "Flourish!" offers products for end cap programs, special promotions, early- and late-season series for extended sales, plants for water-wise landscapes, fun additions to the shade department, new ways to think about traditional varieties, and much more.

“With 'Flourish!' we will continue to help and support retail garden centers and their efforts to create excitement in the world of flowers,” said Calkins.

To request a mailed copy, contact Katie Rotella at krotella@ballhort.com.