Ball’s Simply Beautiful Retail Report reveals veggie, perennial garden trends

Last year, Ball Horticultural Co. worked with an outside research firm to dig deeper into two trend categories, veggies and perennials, to find out how consumers think about them and identify the best messages to use to attract customer attention and dollars.

Bill Calkins, independent garden center business manager for Ball, shared some of the findings in his recent Simply Beautiful Retail Report. Among the insights included in the report…

• Vegetable garden locations are determined based on the amount of sun and convenient access, but are most often placed “out of sight.”
• More than half of all “vegetable gardens” are actually in pots and containers.
• Perennials are considered a better investment than annuals.
• Blooming shrubs and bushes are considered perennials by consumers.

For more details from the report, click here.