Bayer Advanced unveils new Web site for garden enthusiasts

Bayer Advanced unveiled a new Web site this week designed to educate, engage and interact with lawn and garden enthusiasts at any level of expertise.

"We're excited to connect with gardeners through our new Web site," said Chris Bremen, head of marketing for Bayer Advanced. "BayerAdvanced.com is a fast and easy way to navigate the products and solutions we offer our customers but also a great resource for information regarding all types of gardening activities."

The new site features:

• Learning Center – In one convenient location, you can access articles, videos and interactive guides that serve as a virtual library of gardening information. This section will only continue to grow as new topics and tips are added throughout the year.
• Find a Product – All current Bayer Advanced products are categorized and indexed within this section for easy access. By rolling over a product image, you can instantly see the front label for reference. Once you click through to the product page, all size information, common questions and answers, along with the full, downloadable product label, are available with one click of the mouse. Even rebates are instantly accessible through side tabs.
• Locate a Store – By utilizing Google Maps, all store locations can be found through a ZIP code or city search, down to the street level. You are also given the option to search for large retailers or smaller, locally owned retailers, depending on your preference.

In the upcoming year, new platforms and updates will constantly be added to the site including an enhanced, geo-targeted program for those who register on the site as well as new videos and mobile functionality.