Hudsonville, MI—Michigan-based Bloem, LLC has acquired the Wisconsin-based start-up BloomBagz.
BloomBagz has developed a series of patent-pending fabric planters made from a material consistent with recycled water bottles. The BloomBagz product line introduces an eco-friendly solution for urban gardening and other situations requiring a portable planter. Featuring air-pruning and root-tapping technology, the machine-washable product line combines an idea growing environment with convenience and style, according to a press release from Bloem, LLC. At the same time, BloomBagz provides Bloem its first non-molded plastic planter, paving the way for the company to broaden its product offerings.
“We became familiar with BloomBagz through an industry show. Immediately, we realized its market potential and saw how it could fit within our distribution network,” says president of Bloem Ryan Mast. “Emerging material technology is the future of container gardening.”
BloomBoagz was in the process of a KickStarter campaign when Mast and the Bloem team discovered it. After an evaluation of the product line and manufacturing process, Bloem finalized negotiations in time to begin shipping the new products in late 2015/Spring 2016. Immediate availability is limited in Spring 2015 to pre-existing commitments. BloemBagz will appear in Bloem’s next catalog due for release May 2015 at the National Hardware Show in Las Vegas, Nevada.
For more information, visit bloemliving.com.
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