Bloomin’ Easy to release first exclusive perennials in 2024

Bloomin’ Easy is releasing its first exclusive perennials in 2024, starting with Salvia Perpetual Purple this January. Attendees of the Mid-Atlantic Nursery Trade Show (MANTS) and Landscape Ontario Congress Trade Show & Conference (Congress) will get the first chance to see it in person.

Perpetual Purple Salvia is compact and tidy with rich purple flowers and calyxes that offer weeks of extended attraction. More exclusive varieties are set to graduate trials and release around the Cultivate‘24 show hosted by AmericanHort in Columbus, Ohio, from July 13-16.

“Perpetual Purple marks an exciting new chapter for the Bloomin’ Easy Perennial Collection,” says brand founder DeVonne Friesen. “Over the coming seasons, we aim to add many more truly standout exclusive perennials to Bloomin’ Easy, and we’re honored to set the tone with a class-setting Salvia like Perpetual Purple. We can’t wait for growers, retailers and homeowners to experience its standout value.”

Experience Perpetual Purple Salvia and other exclusive varieties, plus homeowner support solutions from Bloomin’ Easy, Jan. 9-11 at the Toronto Congress Centre (Congress, booth 1765) and Jan. 10-12 at the Baltimore Convention Center (MANTS, booth 2336).

To learn more about Bloomin' Easy Perennials, click here.

For more information about MANTS, click here.