Bloomin’ Easy to unveil four new varieties at Cultivate’20 Virtual

Bloomin’ Easy will unveil four new varieties at the upcoming Cultivate’20 Virtual tradeshow, exhibiting July 13-16 and hosted by AmericanHort: Beekeeper Caryopteris, Cherry On Top Sorbaria and two reblooming Hydrangea macrophylla cultivars, Kimono and Starfield. The improved varieties will bring unique characteristics to the market and offer young homeowners with beautiful yet low maintenance flowers.

“I’m excited about the value these four plants will bring our industry as well as young consumers,” says DeVonne Friesen, brand manager. “They offer significant aesthetic improvements, smaller well-kept forms, and the low maintenance everyone asks for, especially for young homeowners.”

To be one of the first to see these new varieties virtually, visit the Bloomin’ Easy booth and new varieties showcase at Cultivate’20 Virtual. Registration for the expo only pass is free for everyone, and you can attend from the comfort of your home.

With three simple steps to success: plant, water, relax, Bloomin’ Easy inspires young homeowners to ‘jump-in’ by communicating that this world-class, low maintenance collection fits their modern-sized outdoor space, and their busy lifestyle as well.

For more information, visit Bloomin’ Easy’s website here.