Booshoot founder Jackie Heinricher cited as visionary entrepreneur on Martha Stewart Show

Booshoot founder and CEO Jackie Heinricher was recently named a winner of the Martha Stewart "Dreamers Into Doers" program and was cited by the famed lifestyle guru during an episode of her television program.

Heinricher was cited as a visionary entrepreneur for her work at BooShoot. In addition to receiving a $10,000 prize, Heinricher was featured on "the Martha Stewart Show" in October. She also was part of an article that ran in the December issue of Martha Stewart Living magazine.

After nine years of scientific research, Heinricher's biotechnology company Booshoot grew the first bamboo plants by tissue culture in test tubes in 2004. This breakthrough transformed the plant from a backyard ornamental to an ecomomic powerhouse with the potential to be grown on a mass scale domestically and the ability to compete worldwide in the pulp, paper, textile and hardwood markets. Today, Booshoot is the largest supplier of bamboo plants worldwide.

Booshoot's patent-pending technology is significant because bamboo is not only in high demand as a renewable resource for floors, clothing and more, but because it is also a threatened species. Bamboo also has been proven effective to fight climate change. By sequestering carbon at four times the rate of a stand of trees of similar size, bamboo helps rid the atmosphere of harmful carbon dioxide in an unprecedented way.