Bower & Branch acquires Tilly, an online landscape design company

Bower & Branch, an online marketplace for independent growers to sell trees and plants direct to consumers, has acquired Tilly, a virtual landscape design service that creates custom design plans for homeowners and landscape contractors.

The integration of Tilly’s design service with Bower & Branch’s ecommerce marketplace presents a holistic modern solution for residential landscape projects.

The newly combined company will focus on building Tilly’s existing PRO network to offer landscape design fulfillment and professional installation of landscapes to clients across the country. All customers will have access to comprehensive professional design solutions and tree and plant fulfillment, whether they seek a singular tree or a multitude.

"We are delighted to welcome Tilly and their team into the Bower & Branch family," said Don Eaton, CEO of Bower & Branch. "The future of this industry is online, and our investment in Tilly supports that in a big way. In addition to their professional expertise and leadership, Tilly brings value through its proprietary technology and access to new markets, serving our business model and grower network well."

“Tilly has dedicated the last five years to mastering and scaling online landscape design. Following our customers’ lead, we are excited to solve their next major pain point — plant fulfillment,” says Alexis Sutton, CEO of Tilly. “An overwhelming majority of the homeowners we serve also want us to fulfill their plant orders, making this a significant growth opportunity. Tapping into Bower & Branch’s extensive grower network and curbside delivery service will allow us to seamlessly bring their design vision to life.”

Private investment firm Denver Angels will lead a Series Seed funding round for Bower & Branch to fuel its growth and expansion. Participation in the round is still available, with existing participation from key players in the grower community.

Bower & Branch was founded by Don Eaton while managing his family’s 175-acre farm in Pennsylvania. He spent years studying the industry and recognized the need to digitize grower inventories for sale online.

Bower & Branch specializes in trees that cannot be shipped in a box, but are delivered via an extensive trucking network. Products include bulk plant orders and trees up to 30 feet tall, which are delivered straight from their expansive grower network to the homeowner’s curb.

Tilly's team includes highly qualified landscape designers across the U.S. who are matched with a customer based on their regional expertise.

Tilly’s CEO Alexis Sutton, CMO Sarah Finazzo and Design Director Cate Singleton will transition to Bower & Branch. Sutton will be president of the combined entity, focusing on the expansion of the PRO network across the country, and Finazzo will be chief communications officer.