Burpee Home Gardens ads set to appear in national consumer magazines

Throughout 2010, Burpee Home Gardens will run full-page ad placements in seven national consumer publications for a total of 14 ad pages, ultimately achieving over 19 million impressions through magazines alone. The magazine names are a mixture of mainstream home and lifestyle titles (Real Simple, Martha Stewart Living, Health, Parents), and special interest publications (Food Network magazine, Vegetarian Times, Urban Farm). Ads begin running in April to reach the target audience as they’re looking for more vegetable-gardening content.

“These publications have been hand-picked by Burpee Home Gardens as part of our big consumer media campaign to reach our targeted audience—the casual gardener looking for more information on growing her own vegetables,” said Jessie Atchison, brand manager for Burpee Home Gardens. “We want our Burpee Home Gardens program participants to take advantage of this marketing blitz and reap the rewards of our media support and growing brand exposure.”

The full-page print ad capitalizes on the continuing interest in home vegetable gardening by inspiring confidence and emphasizing the success gardeners can achieve with Burpee Home Gardens.

This increase in consumer print ad advertising is just a portion of the Burpee Home Gardens 2010 media schedule. For more information about the Burpee Home Gardens program, visit www.ballhort.com/burpeehomegardens.