Cha-ching! (1-12)

When dealing with the "Next Generation" customer, you've no doubt found that she's not as concerned with the "journey" as the "destination." She wants something quick, attractive and (maybe most of all) low-maintenance. Consequently, the onus is on you to help her find something of value that bypasses the gardening process to produce the garden. 

Garden Shop of Homewood in Homewood, Ala., does just that with its "Container Gardens To Go" program, which allows the customer to choose a planter and select the items she wants to go in it. The store's staff does the rest. 

Garden Shop of Homewood will design and prepare unique, creative combinations of containers including pots and baskets or window boxes with hardy colorful flowers and foliage. The designers employ interesting contrast and textures that last all season -- and that comprise the ideal "quick pick up and go" solution for this new breed of consumer.

In the process, the staff also strives to educate customers on how to keep their container gardens looking good, making the service a way to bond with shoppers and to ensure that they return when they want something else "quick, attractive and low-maintenance."

And that return visit is what "Cha-ching!" is all about.

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