Cha-ching! (1-17)

Want to attract more Gen X shoppers? This Virginia garden center does it by appealing to their children


One of the challenges garden centers face is adapting to the changing of the customer guard. Whereas the Baby Boomer customer, a staple at your store for practically ever, loves the journey, Gen X, her successor, just wants to get to the destination. Boomer customers generally love to garden; Xers generally love a garden. Adjusting to a new breed of customers requires a good deal of research and/or experience trying things that appeal to someone who thinks entirely differently than her predecessor.

One retailer that is hitting the Gen X target is Gabalot Gardens in Strasberg, Va. Owner Janet Heishman decided a great way to get new moms interested in the store is to make sure their children find the place "kid-riffic."

"We have three different kid areas," Heishman said. "Two involved rocks/pebbles. We are now the place to come when kids are bored."

And, given that kids can become bored quite easily, that makes Gabalot Gardens something kids gab a lot about. Cha-ching!