Cha-ching! (1-4)

How do you treat your "Very Important Gardeners"? At Briggs Garden & Home in North Attleboro, Mass., they definitely get the V.I.G. treatment, including a new rewards program that makes returning to the store both fun and beneficial.

As a V.I.G. member these garden center "regulars" have the opportunity to enjoy special savings and earn Briggs’ Bucks to use toward future purchases at the store. It’s free to sign up, and customers have two options for doing so: They may enter their information on the company website, or they can can stop by Briggs and complete a form.

Once they become members, they accumulate rewards points every time they make a purchase at Briggs. As those points accrue, they will be turned into Briggs Bucks and made available for use as cash for any future Briggs Garden & Home purchases.

A lot of garden centers have customer reward or store "club" programs, but by putting the marketing onus on "Very Important Gardeners," Briggs has told its customers that they're special and that they're welcome.

And that's a formula for "Cha-ching!," for sure.

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