Cha-ching! (10-3)

SummerWinds Nursery's locations span three states (California, Arizona and Missouri), and the unique dynamic requires management to find plants and decorative items that appeal to a wide range of customer tastes.

One constant at each of the stores, however, is the company's "Custom Creations" option. In a nutshell, a shopper can visit any SummerWinds Nursery location and let the staff help her design a container, or she can simply allow the store's experts "Custom Create" the perfect container for her space and style.

Custom Creations Services include:

¦ Custom-designed containers already prepared and ready for you to take home.
¦ You select the plants and container and staffers will prepare it for you.
¦ Create your own based on one of the garden center's inspirationoal designs.

This service has many benefits: It's a great way for the staff to bond with shoppers, as well as a customer service element that tells patrons of the garden center that "we have your solution," whatever that solution might be.

Oh, yeah, it's not bad in the old "Cha-ching!" realm, either.

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