Cha-ching! (11-1)

Today's garden center operators face a number of challenges, not the least of which is finding a way to convince a would-be plant buyer to expand her purchase once she enters the store. Today's effective garden center operators solve that latter dilemma buy making the experience fun.

At Portland Nursery in Portland, Ore., you have no problem finding irrigation solutions. All you have to do is look up at the wall that contains the products needed when the instruction tag on the plant says, "Just add water!" This clever merchandising trick typifies the many great displays at the center. More importantly, it helps sell more hoses.

At the end of the day, that's what great merchandising is all about: selling more products. And we all know what selling more products is all about -- that's right: "Cha-ching!" 

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