Cha-ching! (11-28)

How a Virginia garden center makes Christmas a special time for customers

The great Tish Llaneza, owner of Countryside Gardens in Hampton, Va. (and pictured above), isn't afraid to try new things at her store. Consequently, she puts a premium on finding growers that will work with her to create a "buzz" among her customers. Case in point:

"Last year I was determined to have what I called 'poinsettias in the snow' for Christmas," Llaneza said. "I had my grower grow 4-inch pots of Breathless White euphorbia for Nov. 5th. I planted them around the edges of a 14-inch pot with an empty 8-inch pot in the middle. When the poinsettias arrived Nov. 15th, I dropped one in the middle and sold them all in two weeks before I had a chance to put them in my e-newsletter. So, by thinking a little outside the box, we -- the grower and myself -- took the ordinary and made it something special."

That's special, as in "Cha-ching!" Lots of "Cha-ching!"

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