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At Wallace's Garden Center in Bettenford, Iowa, customers don't have to go far to find answers to most gardening challenges. In fact, they technically don't have to leave their homes.
Thanks to the company's online Yard and Garden Library, customers have at their fingertips, literally, access to information about all sorts of lawn and home topics, from planting strategies to gardening activities geared especially for kiddos. This virtual A-to-Z guide to gardening success taps resources at the garden center and beyond its grounds, and the collection of data can't help but help customers find success.
Of course, Wallace's staff hopes the library is just a starting point. The end of the journey is ideally a visit to the garden center, where customers find plants and decorative products that complete the solution process. In an era when branding is oh-so-important to garden centers, being the solution source is a great way to separate yourself from the competition -- not to mention a great way to ramp up the "Cha-ching!"
Looking for a Cha-ching! you might have missed? Go to the search box and type Cha-ching! Items are listed by date.