Cha-ching! (11-7)

How a Dallas retailer makes the holidays especially festive

This Friday, Nicholson-Hardie Nursery & Garden Center will bring both art and artist to a special VIETRI Ambassador Event at one of its two Dallas locations. Artisan Meet Holli Draughn will be on hand at the store to personalize VIETRI pieces with Italian phrases.

The exquisite Italian-themed home accent line is heavy on Christmas themes, so the natural holiday hook should be good for a crowd. The bonus of having Draughn there adds a personal touch to the occasion -- and adds value to every piece sold.

Nicholson-Hardie, a high-end retailer that serves an affluent Dallas area -- as well as crowds from all around North Texas -- has long placed a premium on providing quality plants and merchandise. By turning the practice into a literal event, the store's management team is sure to bump the "Cha-ching!" to an even more robust level this weekend.

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