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We recently received a press release from Watters Garden Center in Prescott, Ariz. The fact that we're repeating what was said in said press release shows the power of establishing a relationship with the media, even (or, actually, especially) the local kind.
The note said Watters Garden Center will sell the Bloomerang Lilac that blooms repeatedly through the year. " It's all new, so I guarantee even the most avid gardener has never seen this plant in Arizona before," said Watters Garden Center owner Ken Lain, who went on to explain why this is news.To wit:
The old fashioned lilac your grandmother grew bloomed once in spring and then out of fashion. This revolutionary new lilac blooms in spring and then flowers and flowers again repeatedly for season long color.The impact from this compact new variety fits easily in any mountain landscape where the sun is shining and needs more fragrance. Even perennial beds look better with this bloomerang variety that looks great in glazed containers with a foundation of mixed winter pansies. Enjoy classic lilac fragrance for months instead of weeks and it is so new you will have the only one in the neighborhood.
Touting what's special about your place or your inventory to and through the press is a great way to ensure your message is heard. Kudos to Lain and to Watters Garden Center, which undoubtedly will realize some "Cha-ching!" for its marketing prowess.
Looking for a Cha-ching! you might have missed? Go to the search box and type Cha-ching! Items are listed by date.