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For the past several years, a number of garden centers have either dabbled with or gone full bore into YouTube marketing. And why not? If you have a video camera and someone who isn't afraid to be the "face of the company" you pretty much have a free commercial in the offing. Then if you can entice customers to watch it -- and look forward to the next one -- you've just created one of the more cost-effective means to building and keeping an audience.
Al's Garden Center, with several locations in Oregon, has gone with the aforementioned "full bore" approach to its YouTube marketing. Almost weekly, "fans" of the store can find out what's going on at the store without ever going to the store. Of course, ultimately, the videos are geared to get the customers to go into the store, at which point they'll find not only what they just watched on the computer, but the folks who produced and "starred" in the clip -- along with plenty of other items not featured but prominently displayed inside and outside.
By our best estimation, that's at least win/win/win/win. And that kind of winning is always good for some "Cha-ching!"
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