Cha-ching! (2-21)

If your customers have trouble getting "here" from "there" -- wherever your "here" might be -- you might consider doing what Teri and Dan Wolff did to make Ricky & Lucy's Country Greenhouse a destination shopping hub.

The Wolff's garden center is located north of Sidney, Neb., on a remote country road off the Gold Rush Scenic Byway, Highway 385. Teri and Dan worked with the Nebraska Department of Roads for more than a year to get approval to install tourist attraction signage for their business. It has proven a night and day difference.

“We’re so excited,” said Teri, “It’s not only bringing people off the road, but local visitors who couldn’t find us before are now locating us.”

Once they arrive, customers in both camps find more than 20 demonstration gardens spread across 10 acres, all located in western Nebraska’s high plains. There are seven greenhouses and a store featuring organically grown herbs and vegetables, annuals and perennials, pottery and gift items. The Wollfs also work with a landscape designer who can help clients plan their own gardens.

It's quite a destination, indeed. And, now, the journey there isn't nearly as arduous as it was in the past, thanks to enterprising owners who were determined to find a way to link with customers. Cha-ching!

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