Cha-ching! (2-24)

Putting a face to your garden center sometimes can be a simple as … well … putting a face to your garden center. Larry and Frances Grossman, owners of Grossmans Garden & Home in Penfield, N.Y., do a television show, “Gardening Today,” that has served a number of purposes, not the least of which is helping people identify them with their store.

“’Gardening Today’ evolved from the seven years we entertained people on the radio every Saturday morning,” Larry said. “Our local NBC affiliate wanted garden content that was fun and easy to understand. They knew of my banter with Frances on the radio and wanted to do the same on TV."

The segments are produced in three 30-second bits. Two segments run during the local news before the “Today” show, and the third segment summarizes the topic airing just after Matt Lauer finishes his first segment on “Today.” Larry said the show provides exposure before an audience that wants both the local and national news. “We then have the three segments stitched together as one how-to video,” he said “The videos are then uploaded to our website, YouTube and Facebook pages.”

When people watch the segments, either on television or via the video links, they get to know the Grossmans and their store better. And, more often than not, they check the garden center out because of the familiarity established with the show – and because of the answers they get from it. Either way, there’s great potential for some Cha-ching!

Looking for a Cha-ching! you might have missed? Go to the search box and type Cha-ching! Items are listed by date.