Cha-ching! (3-21)

Expo + clever coupon program = a $uper $uccessful $pring for this Minnesota retailer


With a proven track record -- try 17 years worth of success -- the annual Spring Expo at Dundee Nursery & Landscaping has become as much a part of the season for the residents of Plymouth, Minn., as beautiful blossoms and warm, breezy days.

This year's event is set for April 9-10, and it promises to be the best Expo yet. Scheduled festivities include seminars, vendor visits, door prizes, food, a garden party, a silent auction and all sorts of super buying packages, thanks to the "Fresh Idea" Coupon program the store implements.

The company is offering deals on plants, hardgoods and services through the coupons, which are designed to get the customer thinking about turning whatever is offered on the coupon into a fresh idea in the garden. For example, Fresh Idea #37 will get you one free glazed pot if you buy another, and you can redeem the coupon from May 16-30. Fresh Idea #67 is 2-for-1 deal on a nursery tree or shrub, with the coupon redeemable from May 31-June 14.

By offering a variety of coupons, Dundee Nursery is able to whet many a gardening appetite. By spacing out the redemption periods, the garden center is able to ensure steady customer flow throughout the spring season. By all estimations, the Spring Expo -- and all it represents -- represents one great big Cha-ching! opportunity for the Dundee Nursery & Landscaping team.

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