Cha-ching! (3-3)

Rockledge Gardens has emerged as a destination garden center in Rockledge, Fla., for a number of reasons, not the least of which is its knack for “bugging” customers.

Indeed, as shoppers walk through the entrance the first thing they’re likely to notice is the Volkswagen Beetle convertible parked a few feet inside the grounds.

“That’s my baby,” said Theresa Riley, who owns and runs the garden center with husband Kevin. “I still take it on errands. The windows don’t work, and the convertible part of it is stuck in permanent ‘open’ position, but it’s been such a part of our garden center that everyone who comes to the store knows it.”

Here’s where we insert the “hint hint” part for those looking to brand their own stores. And here's also where we congratulate the Rileys for coming up with a big Cha-ching!

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