Cha-ching! (4-1)

For the 12th year, Hicks Nurseries in Westbury, N.Y., is raising money for the Meghan’s Pansies Breast Cancer Fund. Throughout April, for each specially marked pansy six-pack that is sold, 15 cents will be donated to the fund, which is administered by the Adelphi NY Statewide Breast Cancer Hotline & Support Program to educate young women and men about breast cancer.

Meghan’s Pansies is a special fund established in memory of Meghan Kenny Halloran, a Garden City, N.Y., resident who succumbed to breast cancer at age 31.

Hicks Nurseries has long been partial to philanthropy, and this venture has a meaningful local implication that resonates with residents in the Westbury region. It serves as both a branding element (customers and potential customers see Hicks Nurseries' staff's heart, which means is one of the best brands around) and a means to bond with people in the region on an important cause that has touched many of them.

This isn't Cha-ching! for Cha-ching!'s sake, so much as it is a garden center doing the right thing.

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