Cha-ching! (4-15)

Garden center operators are constantly looking for the "Next Big Thing" that will entice customers to come into the store -- and to leave after having deposited a lot of money at the checkout stand.

For Gale's Westlake Garden Center in Westlake, Ohio, that NBT is women's apparel. "Adding our ladies' clothing and accessories category to our gift shop was the best recent move we've made, hands down," said Pam Donzelli, vice president. "The revenue potential here is amazing and will thrive in an appropriate setting."

Note Donzelli's use of the term "revenue potential here is amazing." There's another term that expresses the same result. Yep, you guessed it: Cha-ching!

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