Cha-ching! (4-25)

Here's a profitable way to secure help during the busy season: Tap the resources of the local folks who are already "regulars" in your social media world.

" We find seasonal employees from our blog," said Ned Wilson, owner of Wilson's Garden Center in Newark, Ohio. "They know plants. They know the area. They know the landscape of Wilson's -- enough so that they check in on the blog on a regular basis to find what's new. People with that kind of passion about the store easily take ownership in any paid position they assume here."

To make the process even more productive, Wilson's Garden Center features a "Top Asked Questions" section on the blog that anticipates and answers most of the challenges involved witht he interviewing/hiring process.

In today's business parlance, that's referred to as proactive thinking. And proactive thinking almost always produces some "Cha-ching!"

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