Staying front-and-center with customers helps keep a business relevant. The management team at Beier's Greenhouse in Grand Rapids, Minn., decided a foray into social media would do the trick for the 54-year-old business.
The result?
"The best business move I ever made was starting weekly e-mails through Constant Contact to my customers," said owner Bonnie Stotts. "This personal touch with customers via social networking was the grandest move I've made since buying Beier's Greenhouse from my mom and dad in 1977."
The "Beier Buzz" has become a marketing staple during each spring season, as it keeps customers informed and enlightened -- and engaged. Meanwhile, it keeps the staff busy greeting and serving the needs of customers who act on offers and suggestions in the e-mails. This "cause/effect" dynamic has been very good for business, indeed.
Yep, that's a big "Cha-ching!"
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