Cha-ching (4-27)

How this Nevada garden center uses a comprehensive online teaching tool to meet customer needs


Star Nursery in Las Vegas offers a Gardener's Calendar among the many "Star Notes" posted on the company website. It is so comprehensive that customers almost can't fail in their gardening endeavors, as long as they follow the instructions.

This month-by-month primer tells Star Nursery customers what to do to have the best gardens, from the prep work that must be done prior to spring to the regular care procedures that need to be accomplished throughout the year to keep plants hardy and beautiful. Often it cross-references other Star Notes that enhance the instructions in the calendar -- while helping prompt customers to frequently reference this invaluable virtual resource.

In essence, a project like this serves as a bonus salesperson that you don't have to pay -- and that serves as a nice way to realize "Cha-ching!"

Looking for a Cha-ching! you might have missed? Go to the search box and type Cha-ching! Items are listed by date.

 

 

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