Cha-ching! (5-17)

Meadows Farms Nurseries in the Washington, D.C., area isn't ... ahem ... your garden variety garden center. The Meadows Farms niche is geared to the value-minded consumer, priced well below other local independent garden centers. From the beginning, owner/CEO Bill "The Farmer" Meadows determined there were several areas where he could outpace his competitors. 

In addition to his "Best Price" policy, he provides a variety of services that don't cost extra -- informative signs, pictures, information handouts, carts, and teenagers to help load the cars, while limiting some of the one-on-one attention that the more expensive places try to provide. 

Meadows Farms' appreciation for every customer is demonstrated in Bill's requirement that each be thanked four times (by the personnel involved in the transaction as well as by the big "Thank-You" sign they drive past as they leave the nursery.)

In turn, Meadows Farms customer say thank you themselves -- usually in the form of "Cha-ching!"

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