Cha-ching! (5-18)

As you're well aware, marketing at a garden center can prompt an owner and staff to wear many hats. At Flowerland in the Grand Rapids, Mich., area, all of them seem to be a perfect fit.

Together with Flowerland's award-winning radio show (which airs Saturdays on a local station), TV 13's 'Green Thumb' segments that feature Flowerland principals, and the company's vast social networking presence, the garden center keeps its customers constantly in touch with the latest products, news and information that help them keep their lawns and gardens looking their very best.

Flowerland's extensive presence in the market -- and in the marketing realm -- leads to plenty of customers who view the company's three locations as the collective source for all things green in the area. And that leads to another kind of green, the one measured in "Cha-ching!"

Looking for a Cha-ching! you might have missed? Go to the search box and type Cha-ching! Items are listed by date.