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Mark Mariani, owner of Mariani Gardens, likes to wax philosophically on the company website's various virtual nooks. It's a fast and compelling way for customers and potential customers to get to know him and his beautiful and elegant upscale garden center in Armonk, N.Y.
On the page for the company's cafe, for example, he says:
"Come to my home and I’ll feed you. Why should my gardens be any different? For instance, could I interest you in our Garden Parfait? Then again, I probably shouldn’t even mention it until you finish your Kobe beef mini-burger, or sweet sopressata, cheddar and sundried tomatoes on olive loaf, or scallops with arugula, endive, and watercress in a passion fruit vinaigrette. Which are only some of the delights my chef comes up with after canvassing the surrounding area – and my orchard – for local produce, and on his daily jaunts into the city to visit his four favorite bakeries. Needless to say, more than your car may be stuffed when you leave my gardens. Which is perfectly o.k. – tomorrow, you can just stop by for our all-fruit smoothie."
If that doesn't serve as certifiable enticement, certifiable enticement doesn't exist. And if that doesn't serve as "Cha-ching!" ... well, never mind. It does.
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