Cha-ching! (6-15)

One of the traits of a successful garden center these days is its ability to offer solution-based ideas and products. To that end, Van Wilgens Garden Center in North Branford, Conn., offers a video series on its website that is designed to help customers find plants that achieve solutions.

Say, for example, they're big butterfly buffs. They can go to the video section, click the link called "Butterfly Gardening," and -- presto! -- there's a YouTube video that shows plalnts in the store that are sure to attract this variety of garden friend. Likewise, there are links to plants good for deer-resistant gardening and seashore gardening and more.

Solution-based ideas help a retail operation show customers that their needs will be met when they shop there -- translation: the prospect of attracting more shoppers. And you know what more shoppers means: That's right ... more "Cha-ching!"

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