Cha-ching! (6-22)

Walter Andersen Nursery in San Diego, Calif., offers online shopping for a variety of gardening products, thus putting itself in position to reach the new customer who isn't so much about "kicking the tires" as she is about finding what she wants fast.

The store's main web page highlights trendy items, such as roses and edibles, and serves as a window to a virtual world that doesn't exist for customers of many garden centers.

While the jury might still be out on e-commerce for many retailers, the staff at Walter Andersen Nursery is already drawing business from a demographic that contains a new generation of gardeners. Innovative thinking like this is almost sure to be worth some "Cha-ching!"

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