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Customers appreciate authoritative help when they go shopping, so the garden center that lends that assistance is usually held in high regard. A couple of examples that seem to work are the "Our staff's favorite (fill in the blank with the appropriate product)" promo and "This month's best (again, fill in the blank) display." If you say it's a good plant or product, customers believe you.
At Houston Garden Centers in Houston, Texas, the hook isn't just "The Plant of the Month." An ad featuring pictures of every variety of the featured plant, with price information, pops up on the company website under that heading, thus ensuring that customers not only will be pointed a certain direction once they get to the store but that they'll have a good idea just which product best fits their needs and budgets.
While your veteran garden supply shopper will know the plants already, the "newbie" will be glad for all the help you can give them. And they'll thank you in a way we like to call "Cha-ching!"
Looking for a Cha-ching! you might have missed? Go to the search box and type Cha-ching! Items are listed by date.