Cha-ching! (6-3)

When your business is named Garden Center of the Year by Garden Centers of America, you're obviously doing something -- actually, many somethings -- right. That's just what happened in 2009, when GCA tabbed Hillermann Nursery & Florist for its top honor.

One reason, certainly, is the passion owner Sandi Hillermann McDonald shares with customers every time they enter the Washington, Mo., store. Actually, they don't even have to do that to discover why Hillerman nursery & Florist is special. A simple mouse click on the company website sets in motion a virtual tour video of the garden center led by McDonald. Six minutes and change later, anyone who might be considering dropping in for real likely will.

Many garden centers use videos for "how to" applications, but Hillermann Nursery & Florist sees your "how to" and raises you a "welcome." And that welcome is worth whatever the company invested in the making of the digital marketing piece. Yep, that's a big "Cha-ching!"

Looking for a Cha-ching! you might have missed? Go to the search box and type Cha-ching! Items are listed by date.