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A number of garden centers have entered the digital age. The videos on the Family Tree Nursery website are virtual art forms.
Located in Overland Park, Kan., Family Tree Nursery is a family business going on its fifth decade, and the company's rich history and expertise on plants, landscaping, waterscaping and more are eloquently displayed in a variety of offerings on the website's video page.
The management team at Family Tree clearly understands that a new generation of customers does as much "virtual browsing" as it does actual walking of the aisles, so it has crafted practical, professional-quality videos that serve to inform and to entice -- and, ideally, ultimately to convince customers to pay an actual visit.
Of course, the store itself delivers on every virtual promise made -- and that's what "Cha-ching!" is all about.
Looking for a Cha-ching! you might have missed? Go to the search box and type Cha-ching! Items are listed by date.
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