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You can learn a lot about a business while you’re “on hold” on the phone. Sometimes, you have a long silence – or, worse, a long silence followed by the words: “now, who are you holding for, again?” Sometimes, you get pleasant music – for a funeral home!
At Johnson's Garden Centers in Wichita, Kan., you get an auditory extension of the same great service you find when you visit the business in person – an outline of the perks you’ll receive as a customer, the best buys available right now, the calendar of events that might contain something you want to experience.
Owner Marty Johnson does a lot of the little things that make his store special – such as making sure marketing takes place even when someone is on hold or offering his favorite plant suggestions on the company website. The collection of those little “parts” makes for one wholly satisfying experience for his customers. Johnson has been doing business that way for more than 50 years now, if you count the time he spent with grandfather Orie learning about plants.
“We want customers to think of Johnson’s Garden Centers as the same family-owned, local business that so many have grown to love,” Johnson said.
Even while “on hold.”
And that, it says here, should be good for some "Cha-ching!"
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