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GardenHood has shown that it's a retail operation that walks the walk. Or, to be totally accurate, the Atlanta, Ga., garden center dances the dance.
GardenHood expresses its giving spirit by sponsoring Dance Truck, a mobile dance troupe based in East Atlanta. Almost every one of the 17 performances Dance Truck has put on since its formation in October 2009 has been free to the public at various events and happenings throughout the city. They show up in a truck or trucks (hence, the name) and surprise and engage the crowd with their dance pieces, providing access to impressive performing arts.
GardenHood lent supplies to Dance Truck, hosted a “flower hour” to raise funds and awareness, and recently it hosted a Shoe Planting Party to create shoe planters that will be used in future performances (as well as a drive to collect the shoes).
The shoe goal was met: 200 shoes were planted and are ready for the show.
“GardenHood has no reason to be loyal to us other than they’re fascinated with how Dance Truck is operating in Atlanta,” said Dance Truck co-founder Malina Rodriguez, an East Atlanta resident. “They have been such incredible neighbors and taken on a large role, not only with the funds they’re trying to raise for us, but the longevity, having started this process months ago, holding events, collecting shoes. It’s a long-term commitment.”
GardenHood store manager Kacey Cloues witnesses the modesty and appreciation through their mutually beneficial partnership. “Dance Truck is so firmly rooted in the community,” Cloues said. “They always include everyone that helped them along the way. Anytime they get mentioned, they mention those that helped them."
And that's worth not only plenty of goodwill but some good "Cha-ching!"
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