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Some garden centers have enjoyed success branding themselves as lifestyle centers or outdoor living centers and, as a result, have been able to parlay the outdoor grill into a profit center. If you fall into that category, you also might want to take a page out of the English Gardens book.
OK, actually, a page out of the English Gardens website.
The Ann Arbor, Mich., retailer doesn't settle for selling grills; it also posts tasty grill-focused recipes that add instant value to the products at the store. And the recipes don't just focus on the main courses, but on deserts as well.
This easy-to-implement step addresses solutions homeowners are looking for, thus making any of English Gardens' seven locations a destination not for grills but for delicacies that require grills. That's value added. And that's what "Cha-ching!" is all about.
Looking for a Cha-ching! you might have missed? Go to the search box and type Cha-ching! Items are listed by date.