Cha-ching! (8-11)

Milaeger's in Racine, Wis., offers a great way to whet the collective plant appetite of its customers each year.

The company has more than 90 greenhouses, all open to any gardener who seeks the pure enjoyment of viewing a crop of color in its growing environment. The houses hold thousands of specialty annuals, bedding plants, vegetables, perennials, and pot crops such as poinsettias -- all of which are carefully nurtured to create one of the wider arrays of plant material in the Midwest.

This open-door policy opens doors to all manner of marketing possibilities for the Milaeger's staff members, who can gauge interest in the various offerings even before they are ready for sale.

In the world of retail, showing is generally better than telling. In Milaeger's case, better can be measured by a process we like to call "Cha-ching!" 

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